THX in the Age of Mechanical Reproduction

by Awl Sponsors

As recordings of all kind — phonographs, photographs and film — proliferated throughout the 1930s, critics began to question the purpose of original art. Why go through all the trouble of visiting the Eiffel Tower when you could see it recreated on film? Yet, in rare instances, technology can give us reproductions that match, and sometimes even surpass, the original. Such is the achievement of THX, the audio and video-fidelity company born of George Lucas’s desire for movie theaters to better express the director’s creative intent. Now THX brings the same “no additives” approach to new sound systems available in Lincolns that they pioneered in theaters 30 years ago.