Skydiving Stunt Worth Lots To Energy Drink Brand Because Man Didn't Die

“The sponsorship transcended sports and entertainment into Pop Culture, hitting new consumers that Red Bull does not usually capture, and on a global scale. The value for Red Bull is in the tens of millions of dollars of global exposure, and Red Bull Stratos will continue to be talked about and passed along socially for a very long time.”
 — A marketing executive is happy that skydiving daredevil Felix Baumgartner did not plummet to his death yesterday.