Let the Great Pantsformation Begin

by Awl Sponsors

We get it. Everyone has been forced to endure boyfriends that have a penchant for pleats, saggy butts, and material that shines. Gentlemen with sexy bottom halves who insist they wear an entire size larger than they are. We all want our men to look their best. And now, they can.

This fall, Bonobos is taking pants shopping away from the couples and the clueless and into the inbox. The online men’s clothing company is taking real guys and showing them the difference between wearing average, every-day clothes, and wearing better-fitting Bonobos. A Pantsformation, if you will.

What’s the difference between Bonobos and say, regular old pants? Fit and options. Bonobos pants have a curved waistband which matches the actual curve of a man’s waist to eliminate unflattering bunching. The medium rise gets rid of sagging and drooping, but isn’t restrictive. The cut is trim and athletic without coming anywhere near a skinny jean look.

Start your Pantsformation by using the code Pantsform at checkout for 20% off your first purchase.

And for all of those pantsformation journeymen who live in either NYC or Boston, you can set up a time to visit a Bonobos Guideshop where a Bonobos Guide will help you find the right pair.

About Bonobos
Bonobos is a clothing company focused on delivering great fit, high energy, and superb customer experience. Launched on the Internet in 2007 with its signature line of better-fitting men’s pants, Bonobos is the largest apparel brand ever built on the web in the United States. Bonobos is focused on delivering a well-targeted brand promise: world-class fit, an innovative shopping experience and an energetic brand spirit. Bonobos was named “One of America’s Hottest Brands” by Advertising Age, “Best Men’s Pants” by New York Magazine, one of Inc. Magazine’s “20 Awesome Facebook Pages” and was awarded Crain’s “Best Places to Work in New York City”.