"Google Has Forgotten Why We Love It"

Search is just about retrieving information. Actually answering subjective questions requires a deep knowledge of the person doing the asking: Where you are, who your are friends, what your interests are, what you like and don’t like…. Google has forgotten why we loved it. It has degraded its premier product in service of promoting others. It has done devious things to ferret out information from its users that they do not willingly provide. It is too much focused on the future, and conversely too scared of current competition.

— This is a fantastic and understandable explanation and argument about what Google is, what it wants to be and what it shouldn’t be — but probably is.