Arch West, 1914-2011
Anyone attempting to rob the grave of the late Frito-Lay executive Arch West will get the same unpleasant surprise as millions of Americans have when they’ve lifted up the cushions in the couch in the TV room while looking for quarters to do laundry or tip a pizza delivery guy. West, who died on Tuesday in Dallas at the age of 97, invented Doritos, and when he is buried this weekend, according to a statement issued by his daughter, his family will honor him by “tossing Doritos chips in before they put the dirt over the urn.” (Also, though, in light of this Doritos commercial from a couple of years ago, there is the possibility that West could be faking his own death.)