It's Time For Generation X To Have Some Ice Cream

“Traditional Generation X marketing was built on big claims of what the product and brand could do for you but people don’t believe that anymore. If you draw attention to the fact that an advertisement is an advertisement, it becomes disarming and you can communicate what you want.”
 — Congratulations, Gen X-ers! You have survived long enough that you are now the prime demographic target for Dairy Queen! And they are totally hip to your anti-advertising stance!