That Hot Chick In The Beer Commercial Is Your Mom

Beer commercials decoded: “Beer is cheap and easy to find. The only cost should be $6.99 for a six pack, at any convenience store. And rather than hiding from women to drink their beer, many single adult heterosexual men seek out female company when they’re drinking. ‘Drink our beer and avoid contact with women!’ — who could possibly be the target for that pitch? But it makes perfect sense if the target audience is — and it is — 16-year-olds. The girls aren’t really girls; they’re Mom. And Mom is the first hurdle in the thrilling obstacle course that makes up the world of the teenage beer drinker.”