If Everyone Wants Micropayment So Bad, Why Doesn't It Exist?

“The well-staffed offices, the air of self-conscious seriousness shading into pomposity, the tendency to file what from a British point of view always seemed several hundred words too much — all these features of American papers were underpinned by the easy money of monopoly-based classified advertising.”
 — Here is a fascinating lengthy analysis of the financial matters of British and English newspapers which ends in… a call for a universal micropayment system for news consumers. This is my problem with journalists basically? In the time it took to research and edit this story, everyone involved could have partnered with two good engineers and BUILT AND LAUNCHED A UNIVERSAL MICROPAYMENT SYSTEM. (And then already not have had anyone sign up to use it.)