Kids Dig Amoral Geeks

How did The Social Network affect perceptions of Facebook? “YouGov, a market research firm that’s been monitoring Facebook’s “brand perception” for some time now among U.S. audiences with its “BrandIndex” product, says the answer is twofold: Young adults’ opinions of Facebook have gone markedly up since the Oct. 1 release of “The Social Network,” but in the 50+ demographic it remains quite tepid.