Waiting For The End of The (Site Marketing The Movie About The) Affair

I guess in the era of AshleyMadison.com offering to name the Meadowlands’ new football stadium a “viral” site mimicking a blog dedicated to giving the married advice on how to approach their “freebie” — that is, their one-night-only chance to Get Out Of Cheating-Partner Jail Free — should not surprise. And yet. There is something about the way that Untie The Knot (Tagline: “Just Another WordPress Site”) blends the ineptly marketing-oriented and the semi-servicey that makes me sort of ill. Also, I suspect that a, the movie will be pretty bad, and b, it’s only a matter of time before AshleyMadison makes a “content play” for the mismosh of hastily written blurbs within. [Via]