Strange New Energy Drink Ad Promotes Hallucinogenic Drug Use

Seemingly inspired by the Friskies “Adventureland” commercial we can’t stop talking about (and, even more so, the ecstasy-trip-in-the-supermarket scene from Doug Liman’s enjoyable and underappreciated 1999 movie, Go) the Sobe beverage company has made a funny new ad for their Lifewater line of energy drinks.

It starts out in that all-too-familiar setting for TV ads, the sickly-lit corporate office, where a bored, possibly drunk Human Resources employee is entertaining himself and none of his colleagues by making offensive jokes during a tepid birthday party. But then he takes a sip of Cherimoya punch-flavored Sobe Lifewater and starts to hallucinate. He envisions that his co-worker Joe is wearing a giant lizard costume and, for a moment, it looks like he might puke. Like maybe cherimoya punch has peyote in it. (Cherimoya. That can’t be a real word, can it? Oh, yes, it is. Huh!) But then he gets into it, and for him, the lame office party becomes a totally awesome, luau-style blowout. He’s transported in his mind to a tropical beach, where Twilight actress Ashley Greene is posing for a photo shoot in a painted-on bikini. There are jammin’ tunes there, too!-groovy, fun-in-the-sun surf music from up-and-coming young Brooklyn rocker Brad Oberhofer. Of course, the guy is really just embarrassing himself, because his colleagues aren’t tripping on drugs like he is. So he’ll probably get fired for taking off his shirt and dancing like that. Anyway, here’s the scene from Go: