Purim Is Liquor Store Christmas For Jews

“’Jewish men are very interested in the selection of whiskey available at a wedding or bar/bat mitzvah,’ said Jonathan Goldstein, vice president of Park Avenue Liquor Shop, a Manhattan store known for its whiskey selection. ‘They very often will pick up a special bottle to offer close friends or relatives.’ Of the Friday before the Jewish holiday of Purim, last February, he said, ‘It was like Christmas in here.’”