I Feel Bad About My Drinking And I Know Just What To Do About It

“Advertisements are capable of bringing forth feelings so unpleasant that we’re compelled to eliminate them by whatever means possible.”
-Indiana University marketing professor Adam Duhachek discusses a new study showing that PSAs using “guilt or shame to warn against alcohol abuse can actually have the reverse effect, spurring increased drinking among target audiences.” And how! Just reading about this study makes me want a drink, like NOW. [Via]