New Video/Sneaker Commercial: Baron Davis in Jay Dilla's "Make It Fast"

The great and bearded NBA star Baron Davis hooks up an endorsement deal with Chinese sneaker company Li-Ning and ends up making a pretty terrific rap video. Watch the Clippers point guard bop and dribble city streets, playing ball with passersby to the strains of “Make It Fast”-a definitely def jam the dearly departed Detroit producer Jay Dilla cooked up from David Essex’ old classic-rock nugget, “Rock On.” Underground L.A. MC Diz Gibran supplies the rhymes, hip-hop luminaries DJ Clue, Irv Gotti, Jim Jones and Common make quick cameos (Where’s The Game? Davis is godfather to his son!) but the real star of the show is the setting, the city, New York. Awfully hard not to love.