What Would Forbes* Look Like If It Published Stories?
You know, like a magazine.
*Brasil
Forbes Shows How Different Its Billionaires List Would Look If Top Earners Were Women
Anyway something something distressed assets:
Forbes’ print sales, like those of other publications, had plummeted, but the magazine portrayed itself to would-be investors as an online innovator. Under Lewis DVorkin, its maverick chief product officer, it used more than 1,000 amateur contributors — which were paid based on the popularity of their articles — and allowed advertisers to publish stories directly on to the Forbes site. “Forbes had a double image. It was a company that had been a self-promoting digital pioneer [but] at the same time, they’d put their brand into question,” says Ken Doctor, a media analyst.