That Hot New British Band Actually Happened A Decade Ago
“Ten years ago, on 23 October 2005, Arctic Monkeys’ debut single I Bet You Look Good on the Dancefloor went straight in at No 1…. The band’s novel internet-spawned success was reported on the national news. They weren’t fussed, according to their then-PR manager Anton Brookes, but it was genuinely significant for the music industry, which was moving into a more stable era following the lawlessness of Napster at the turn of the century. In June 2004, iTunes had launched in the UK, and downloads went on to account for 17.9% of that year’s singles chart. (Digital sales weren’t even tracked in 2003.) By 2005, that number had more than doubled to 36.6%. Singles were regaining vitality, and Arctic Monkeys proved that giving away music for free wasn’t career suicide, but a smart move.”
— Holy fuck am I old.