Market Assessed Honestly

“The channel’s new name is intended to suggest something that pops, or stands out from the rest. ‘It’s something that rises above the noise … a one-of-a-kind maverick,’ Schwartz told The Times. ‘We’re going for a new audience that we are calling ‘the modern grown-up’ … people in their mid-to-late 30s that have pushed off emotional maturity.’” TV Guide, the channel that was always there, will become Pop, a channel that is still there.