Suspicions Validated

Trader Joe’s is remixing old copy for its “Fearless Flyer”

Left: November 2016, Right: May 2017.

I told you guys about the cultured butter jokes!!

Fearless Flyer Lives On

What’s most amazing here is the subtle differences: “which” vs. “that”; “really great” vs. “really great”; “microorganisms” vs. “micro-organisms”; “French dairy country” vs. “Brittany.” It’s somehow so much better than if the copy had been copied and pasted word for word.