Job Explained

“Publishers are increasingly posting content directly to platforms such as Facebook and Snapchat, so readers don’t need to visit each publication’s own website or app. But each platform they work with has its own technical requirements, processes, hurdles and pace of evolution. Publishers need to understand how many people are accessing their content, how to generate revenue from it through advertising and other means, and what type of content is best-suited to which platform. Meanwhile, someone needs to be on the lookout for the next hot app or service.”
 — If you’re wondering what someone like Vox Media platform guru Choire Sicha does, here’s an explanation.