Frozen Dinners Are Just Molecular Gastronomy for the Common Man

“There’s been a lot of baggage in this industry with consumers thinking we use a lot of preservatives,” said Rob McCutcheon, president of ConAgra’s frozen business. “But we usually don’t need to add preservatives to our frozen products, because freezing is like nature’s pause button.”

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Products like Luvo’s are helping reinvigorate a category that still generates a handsome piece of grocery store sales. Frozen foods accounted for more than 6 percent of $810.8 billion in sales in the 52 weeks that ended June 27, according to Nielsen — or more than four times the revenue generated by the deli department.

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“When you think about millennials who are just learning how to cook, building that skill set, frozen foods are perfect for them,” said Bob Nolan, senior vice president for insights and analytics at ConAgra.

The factory-to-table food movement continues to sweep the nation.

Photo by Daniel Oines