The Gawkerocalypse, Strictly by the Numbers
100,000,000: Damages Hulk Hogan is seeking in lawsuit against Gawker for publishing his sex tape, in dollars
45,000,000: Gawker’s advertising revenue last year, in dollars
20,000,000: Amount spent to build Kinja commenting platform, according to former Gawker Editorial Director and record-holder for greatest number of distinct tenures at Gawker, Joel Johnson, in dollars
16,000,000: Traffic to Gawker’s biggest post of last year, in pageviews
7,000,000: Gawker profits, in dollars
280,000: Monthly rent at Gawker’s new office, which it still has not moved into, in dollars
4,000: Length of Nick Denton’s anti-Facebook memo, in words
260: Gawker full-time employee headcount, in bodies
100: Length of video of Hulk Hogan sex-tape highlights posted by Gawker, in seconds
“Not 100”: Chance of a revolution, according to Nick, in percent
68: Amount of Gawker Media owned by Nick and his family, in percent
50: Amount won by Gawker Editorial Director Tommy Craggs in a bet regarding the lede of the New York Times article about the state of Gawker Media, in dollars
48: Age of Nick, in years
30: Length of Hulk Hogan sex tape received by Gawker on DVD, in minutes
12: Length of time ago Gawker was started, in years, according to the New York Times; amount paid per post to most non-site-lead Gawker Media bloggers until late 2007 when the pay system switched to pay-per-click, in dollars
10: Length of lease at Gawker’s new office, in years
4: Number of times Nick’s use of marijuana is referenced in some form in the New York Times article
1/10: Chances of disaster this year, requiring Nick “to sell a controlling interest in Gawker to keep it afloat” due to Hulk Hogan sex tape trial, according to Nick
1/50: Chances of disaster most years, according to Nick