"Internet researched, toe-dipping fetishisation is everything that's wrong with modern life."

“Man Finds Food offers probably the most relevant reflection of modern food culture on TV right now. It makes for strange viewing, because food culture also happens to be the worst thing about humanity right now. The same philosophy behind off-menu concepts such as an ice-cream float made with Chantilly cream and liquid nitrogen — which you can only order if you follow the executive chef on social media — is also responsible for faintly embarrassed crowds queuing in drizzle for a soft opening. Why, it’s almost like if you put enough time and effort into stuffing your gob, you cease to be a little piggy wiggy and instead see your hobby raised to the lofty heights of ‘legit lifestyle choice’.”