The Tortilla's Last Light
In May, in the course of conducting what could be the Awl’s first annual Chipotle State of the Union survey, idk, Bobby Finger discovered that far more people ordered bowls than burritos, even though Chipotle is generally known as a burrito chain. Today, in a piece on the rise of grain bowls as a meal format — which strangely omits the Korean dish dolsot bibimbap, the ultimate bowl of grains and cool stuff — is official confirmation of the tortilla’s fall from grace: “For evidence that the bowl has gone mainstream, look no further than Chipotle, whose burrito bowl is the biggest selling item on the menu.”
Chipotle, America’s favorite bowl chain. Weird.
Photo by David Ciani