In this Sunday's forthcoming New York Times Magazine -- which has been magically sent backward in...
In this Sunday’s forthcoming New York Times Magazine — which has been magically sent backward in time, from the future, to the internet of today — I have a short piece on how dynamic, demand-based pricing is probably going to become a staple of supremely popular restaurants as logistics-driven startups, of a piece with Uber and Airbnb, begin looking to disrupt (lol) woefully inefficient restaurant seating systems. In summary: Hope you like eating out on Tuesdays at 9PM. Unless you are rich, then why are you worrying about this, or anything at all? It’ll be just fine. You’ll be just fine. Everything’s fine.