Information For An Event Scheduled To Occur At The Weekend

The question is posed at this same point each year
With mounting concern as the meeting grows near
From both casual viewer and gathering host — 
North and south, east and west, up and down on each coast — 
The query goes out with a desperate cry:
“We’re aware that the game’s biggest battle is nigh
But here is the knowledge we need to acquire:
At what point in the day does the contest transpire?”
Fear not, gentle souls, let me end your suspenses:
Half an hour after six is the time it commences.