Fries Embargoed

“Burger King took great pains keep the launch of Satisfries under wraps. Last week, reporters were invited to preview a ‘top secret new product’ at a New York City hotel, where they were asked to sign non-disclosure agreements. Attendees were each served a carton of the fries on a plate that looked and tasted like any other fries, even leaving the familiar grease stains in their paper cartons.”