Arcade Fire, "Reflektor"
https://www.youtube.com/watch?v=yWtH1btpF2A
“At long last, it’s here: The official video for ‘Reflektor’ by Arcade Fire. In the tradition of ‘The Wilderness Downtown’ and ‘Neon Bible’, it’s an interactive experience. Go to justareflektor.com to experience it. Using your mouse, tablet, or mobile device, you can control the effects used in the video. Essentially, it turns you, the viewer, into the ‘reflektor.’”
Did the Internet shut down for this, or is it not the early oughts any more?