The Most Important Part Of A Promotion Is Asking "What Could Go Wrong" Before You Do It

“Twenty people were injured, with seven sent to hospital, when a promotional stunt in Seoul for LG’s G2 smartphone went wrong, the company has said…. LG released 100 helium balloons, each with a free smartphone voucher, at the so-called G in the Cloud event, which took place in an outdoor park in the South Korean capital city…. Customers arrived with BB guns to shoot down the balloons and surged forward when they were released. One person carried a pointed staff to the event.”