BACARDÍ: A Rich History Rooted In Cuban Pride

by Awl Sponsors

Pride. It runs deep in our veins, whether it’s pride for our family, our favorite sports team or the fact that our city has the best pizza in the world.

BACARDÍ® rum’s heritage and roots are proudly Cuban, with a rich history spanning more than 150 years. The Cuban liberation story in this short film is inspired from actual historical events and celebrates the irrepressible spirit of Emilio Bacardí Moreau, who was more than a rum magnate. Emilio, the eldest son of the founder of BACARDÍ, coordinated an underground network to funnel funds, transmit secret messages and distribute revolutionary newspapers from his rum factory in the late 1800s.

¡Vivimos!, “we live,” is the toast celebrating that irrepressible spirit, inspiring men to live bold and passionate lives. Visit vivimos.com to learn more about BACARDÍ’s storied origins.