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“Publishers resort to all different types of less-than-desirable ways to drive traffic. Buying traffic — or the dark arts of SEO — is part of many publishers’ toolkits. But often the most egregious part of the tactic is the link bait, the quirky headlines, tweets and status updates that scream ‘CLICK ME.’ At best, they’re alarming headlines; at worst, they’re misleading. Despite many complaints over these tactics — last week a snarky Twitter account was set up to ape Huffington Post’s penchant to troll for clicks in tweets — these tactics more often than not don’t hurt publishers where it counts: revenue.”