Let's Make Cigarettes As Boring As Everything Else

“The law calls on the F.D.A. to apply public health criteria — ‘the risks and benefits to the population as a whole’ — in designing its regulations. It also encourages the F.D.A. to create tobacco standards that will help existing users stop smoking and decrease the risk that nonsmokers will start. The F.D.A. would be well within its authority to require nicotine content to be below addictive levels — an idea that originated with a 1994 article in The New England Journal of Medicine urging a nonaddictive nicotine standard.”
 — But you would still look cool, right?