Women: Always Gabbing About Dating, Updating Facebook
“The campaign strategy, which reaches consumers on other devices, includes a Web site where women can learn more about the wines, watch short videos, and play a question game called Chill Chatter. The game is meant to ‘inspire juicy conversation’ with questions like, ‘Would you rather be overweight and pretty or skinny and ugly?’ The videos show 20-something women sitting on a rooftop, talking about dating and updating their Facebook statuses and, of course, drinking wine.”
— Ladies, are you actually this stupid? Tell us in the comments! Also, where do you weigh in on the fat/pretty-thin/ugly thing?