Tick Tock

“There is an immense opportunity — maybe it’s even a business opportunity — to look at our temporal world and think about calendars and clocks and human behavior, to think about each interaction as a specific unit, to take careful note of how we parcel out moments. Whether a mouse moving across a screen or the progress of a Facebook post through a thousand different servers, the way we value time seems to have altered, as if the earth tilted on its axis, as if the seasons are different and new.”
 — In case you haven’t read this a thousand times yet.