"Atlantic" Dives Boldly into Some Tech out of "Swordfish"

“Using a smartphone app, [Atlantic] print readers will be able to scan select pages of the magazine, giving them access to video interviews and other multimedia content typically only available to website and tablet readers…. Readers must either interact with or skip a quiz-based ad from Prudential every single time they scan a page.”
 — *Gets out print magazine, gets out iPhone, downloads app, holds app over magazine, watches ad* Um… no offense, and thank you very kindly, but I will PASS on this exciting opportunity.