The Magazine Brand Rollout Extension Digital Platform Incubator Buzzword Lifestyle!

“We’re not just running creative teams,” said Hearst’s men’s group editorial director and Popular Mechanics editor Jim Meigs. “We’re running new business incubators. We’re constantly thinking about where can we take our content and roll it into new platforms and in ways that are going to make money.”

— A MUST READ on the bigwig magazine editor as brand manager.