British Man Commits Treason

“Design aside, you’ve got to question the capacity. The pint is too much. These colossal containers made sense back when Britain was a manufacturing power and when sweaty browed folk could quaff large quantities of liquid (often around 3–4% ABV) after a hard day hitting stuff, building things and generally working up a mighty thirst. But they’re outdated in a nation where more people work in marketing and PR than manufacturing, where the majority of construction lies in building the hopes of deluded reality TV contestants or mountains of debt. Why don’t we drink smaller measures? The pint really is an absurd amount of liquid when you think about it. That the only other drink sold in pints is milk says it all. Lovingly crafted beer shouldn’t be classified as a commodity like semi-skimmed — it’s a quality artisan product deserving of reverence equal to wine and spirits.”
 — Man, they are gonna carve this guy up and throw the little bits left of him into the pond. [Via]