Pretty Soon Your Phone Is Going To Be Like, "Oh My God, You're Such A LOSER"

“Our phones already know more details than our moms ever will: where we are, who we are with, what we’re saying to them and what we just did (possibly with photographic evidence). Tomorrow’s models are going to be smarter, learning from our mobile behavior and feeding a digital experience more closely geared to our lifestyle choices and the brands we love — or who are loving us.”