Finally, A Vodka For Grasping Strivers With College Degrees

“No drink right now was providing bonding or solidarity for today’s new generation of upscale, white-collar professionals, college graduates who are superambitious and want to climb up the corporate ladder very quickly.”
 — Douglas Cameron, chief strategy officer for Amalgamated, discusses his agency’s new campaign for Ultimat vodka, which retails for about $40 for a 750-milliliter bottle.