Disgusting "Sandwich" Is Back To Improve Your Self-Esteem

Call it the supersize effect: “Consumers who feel powerless reach for extra-large portions of food in an effort to increase their social standing in the eyes of others, a new study suggests…. The study authors noted that cultural norms associate some larger items, such as houses, vehicles or flatscreen TVs, with wealth, success and high social status. If consumers feel unhappy with their status, they may take this belief and apply it to food, the researchers suggested.” In related news, “The McRib, the elusive sandwich that has inspired a cult-like following, is back. McDonald’s Corp. announced Monday that the boneless barbecue pork sandwich, usually available in only a few stores at a time, will be sold at all U.S. locations through Nov. 14.” Brush up on your McRib history here, and then head on down to your local purveyor of pressed-and-formed meat-like products so that you can give yourself your own illusion of power and control. (You will also give yourself severe indigestion, but it’s a small price to pay.)