Bourbon Ad Perplexes

“You can’t blame Kentucky distillery Maker’s Mark for wanting to pile on the superlatives in an ad for Maker’s 46, the company’s first new bourbon in more than half a century. ‘Bigger, ‘bolder,’ ‘spicier’ — sure. But ‘Maker’s-er’? Er … what’s up with that?”
 — Who cares? HOOK IT TO MY VEINS! [Via]