Vivien Goldman On The Day She Made Flavor Flav Famous

“The lads [in their crew] were sort of stolid, as much as you see them on the climbing frame. And there was one who was kind of jumpy and perky and lively. And I said, “Oi, you over there!” [laughs] “Can you do me a favor, will you do a bit of dancing for us?” And I didn’t know, but it was Flavor Flav. And he gave this great, crazy dance, much like he would go on to do for audiences around the world. And that’s sort of how innocent it all was. And [Flav] always says that’s the first time he was filmed.”
 — British journalist, film-maker and musician Vivien Goldman talks to ego trip about directing the video for Eric B. and Rakim’s “I Ain’t No Joke” in 1987.