Nativist Beef Peddler's Order Up

“Joey Vento, the impresario of cheesesteaks whose ‘speak English’ sign at his South Philly sandwich shop made him famous to some, infamous to others, died Tuesday of a heart attack. A multimillionaire who started with little more than the change in his pocket, Vento, 71, built his Geno’s Steaks into an institution nearly as well known as the Liberty Bell.”