Duane Reade's High-End Pivot: Gamifying the Pharmacy Experience!

Duane Reade’s 22,000 square foot store, opening in the 40 Wall Street Trump building tomorrow? “ It includes opulent amenities like a hair salon for shampoos, blow dries and blowouts; a nail bar for manicures and massages; a pharmacy with a doctor on hand for consultation during the week; and a grocery market featuring sushi and smoothie bars. There is also a stock ticker.”

This is all the fault of the hipsters, who made sweet love to the Duane Reade hipster pharmacy (“which features a bar that sells 64-ounce bottles of beer”) in Williamsburg. (After complaining about it endlessly, of course.) Now you’ll all get the pharmacy you deserve. (Something something goes here that’s kind of offensive about how the Duane Reade in Murray Hill will only sell Rohypnol, Cipro and Plan B.)