How To Spot A Williamsburg Trend Story

A tip from a pro: “In this hypertrendspotting environment, you have to be snappy. Once a Williamsburg trend hits the New York Times, it’s only good for laughing at the cluelessness of Manhattanites. The real prize is catching a possible trend in its early stages, before it’s been all picked over. You have to be able to instantly spot and exploit stories like this, in today’s Brooklyn Paper: ‘West Bank proxy battle seen in falafel war on Bedford Ave.’”