National Paper Tardily Adopts Pageview Bonus System
USA Today… is adopting a pageview-bonus system for writers! (Tardy! This probably means they’ll be putting up a metered paywall system in five years.) Hysteria about pageview bonus pay was at its height a few years ago, when everyone realized it would encourage a rush to the bottom, as writers chased pageviews for crappy little scads of cash thrown at them by their corporate owners, and, actually, that is pretty much where a sizable chunk of the online media world now finds itself, culturally speaking: at the bottom, lips to the drain. (No one listens to Cassandra, etc.)