High-Speed Contest Chase With Acura And S.H.I.E.L.D.
by Awl Sponsors
Way cooler than a hugely overpriced Super Bowl commercial or lame product placement is the multifaceted viral marketing campaign. And when it involves fast cars, super heroes, spy organizations, online gaming and cool prizes, it’s got all the makings of a winner! That’s the idea behind Acura becoming the official vehicle of S.H.I.E.L.D., the top-secret worldwide peacekeeping agency featured in the upcoming Marvel Studios movie Thor, which hits theaters May 6th.
All signs — TV spots, “recruitment” booths at entertainment conventions that showcase the souped-up Acura, and social media placements — point viewers to joinSHIELD.com, the hub where fans become S.H.I.E.L.D. agents. As you complete online challenges and are promoted, you get to upgrade your own superhuman Acura. Plus, you’ll have a shot at winning a bunch of prizes, like a pair of movie tickets to Thor, Livescribe pens and iPads, and — the grand prize — a trip for two to Acura’s S.H.I.E.L.D. Evasive Driving Center to learn stunt-driving maneuvers.