Radiohead Is Apple Is Radiohead

“This is the easiest of connections; I don’t even have my thinking cap on. Apple is the most valuable technology brand in the world. Their products are sold to People Of Wal-Mart but the aesthetic still shimmers diamond-hard, like faith beyond reason. When the first iPhone came out the cast of the Apple store applauded every buyer.

Radiohead is the most valuable band in the world. Their music references the phone book but sounds like nobody else. They’ve turned hard sell/soft sell into their own loud-quiet-loud solution. Their intelligence burns even at street level; the more they refuse to dumb it down the less they alienate even dumb people.”
 — Apple as Radiohead, Radiohead as Apple.