The Menaissance Gets Overly Coined

4D Man is in fact a male between 15 and 40 who is “confident, individual and has varied interests and passions.” A Bauer spokesperson told Media Week that 4D man is “not as tribal as his predecessors, the metrosexual and the lad, where you either were one or you weren’t.” He is also “increasingly interested in culture and is more health-conscious.”

Well bowl me over. This regards the launch of a men’s magazine. Called Gaz7etta. (I think that’s how you spell Portßolio in Italian?) A few things! 1. “Between 15 and 40”? I don’t buy your demographic coinage if it encompasses half of adulthood. And spreads between two distinct generations. 2. So the extra D is for extra douchetruckishness? 3. BASICALLY, THIS IS WHAT, JUST A YOUNGER PAUL RUDD, AND WHO ELSE?