Demand Media and Its Codependent Relationship with Google

We know all about working for content farm Demand Media. But let’s look at it from an investor and IPO perspective! “Google and Demand are in a co-dependent relationship and who better to be co-dependent with than Google, the company that controls the search experience of most Internet users. The negative spin is that Demand is still a very small piece of Google’s revenue (less than 1 percent of Google’s Q3 revenue was generated on Demand pages) and that the nature of Demand’s content threatens the quality of the user experience on Google…. Demand highlights a fundamental weakness of algorithmic search: the ability to ‘trick’ the search engine…. Perform a search on ‘How to roast a chicken.’ The top result on Google is from Demand’s ‘Ehow Food’ site and is utterly useless.”