Conclusive Evidence: Gay Men Earn Less Than Straight Men
A six-month review of “every article on lesbian and gay economics” published since the early 1990s has been published. Would you like the takeaway? “The vast preponderance of economic research shows that gay men earn less than straight men.” This research project was undertaken to counteract years of work by marketers, who for some time now have created the idea of the “gay market” as an “untapped gold mine” of discretionary, brand-conscious income — since, to be fair, somewhat tapped!